Customers are looking for convenience and quality. What if your customer could pop something into the oven straight from the freezer and serve up real, chef‑level flavour in minutes?
That’s the power of Freezer to Oven (FTO) innovation. VEA Foods is leading the charge in South Africa, delivering convenience without compromise: crisp pastry, rich fillings, and exceptional quality every time.
READ: Innovative Flavours: Blending Tradition with Modern Taste.
At VEA Foods, quality isn’t a checkbox; it’s a promise. From the day our ingredients arrive, through every production step, to when your pie emerges piping hot, we insist on:
Top-grade, locally sourced produce to support local farmers and ensure freshness.
State‑of‑the‑art automated processes that maintain consistency, safety, and scale.
Rigorous quality control at every stage, from sourcing and mixing to baking and packaging, with certifications including GFSI, Export, Halaal, B-BBEE Level 2, and veterinary accreditation.
This means what comes out of the oven is just as exceptional as what went into the freezer; reliable, safe, and satisfying.
Trusted by Business, Loved by Customers
Our core customer base is B2B — businesses like retailers, canteens, distributors, and other food service providers who rely on us to deliver consistently high standards in every bite. We provide solutions that work for busy operations: products that are easy to store, quick to prepare, and guaranteed to please.
From factory lunchrooms and school tuck shops to corner stores and independent retail chains, VEA Foods helps businesses serve hearty, convenient meals without compromising on quality or flavour. Our pies are generously filled, our doughs are golden and flaky, and our customers return again and again because they know what they’re getting: no gimmicks, no fuss — just good, filling food.
Pie Fix & Die Vleish Pastei — More Than Just a Pie
While most of our customers are businesses, certain products in our range have earned such strong consumer recognition that they’ve crossed into the retail space. The Pie Fix range — and especially the proudly South African Die Vleish Pastei — is now available at selected retail stores for everyday South Africans to enjoy at home.
These aren’t just pies — they’re part of the daily rhythm for thousands of people: the midday pick-me-up, the after-school snack, the comfort food after a long shift. The fact that our B2B customers trust us with their shelves and freezers speaks volumes, but the loyalty of individual consumers is what has made Pie Fix a household name in its own right.
READ: How Freezer-To-Oven Foods Are Transforming South African Kitchens
Why VEA Foods?
- Designed for scale – Bulk-friendly packaging and streamlined delivery make us the perfect fit for growing operations.
- South African to the core – We understand local tastes and preferences, and we deliver food that resonates.
- Versatile applications – From full meals to grab-and-go options, our products adapt to a variety of service environments.
- Consistent quality – Whether you buy 10 units or 10,000, you get the same product, every time.
Serving South Africa – One Pie at a Time
Whether you’re running a business that needs a reliable, ready-to-bake pie or just someone craving that iconic Die Vleish Pastei or the Pie Fix from your local store, VEA Foods is here for you.
Our commitment to quality and flavour goes beyond the box — it’s baked into everything we do.
Get in touch to become a stockist,
Browse our full product range,
And if you’re one of the lucky few near a stockist that carries Die Vleish Pastei or the Pie Fix, now’s the time to stock up.
